Privacy Policy – Easy Luggage

This Privacy Policy describes how www.easyluggage.co.uk (the “Site”, “we”, “us”, or “our”) collects, uses, stores, and protects your Personal Information when you visit our website or make a purchase from the Site.

Easy Luggage respects your privacy and is committed to protecting your personal information in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the European Union General Data Protection Regulation (EU GDPR) where applicable.

Contact

After reviewing this Privacy Policy, if you have additional questions, require more information about our privacy practices, or would like to make a complaint, please contact us using the details below:

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with our website, and information necessary to process your purchases.

We may also collect additional information when you contact us for customer support.

In this Privacy Policy, "Personal Information" means any information that relates to an identifiable individual.

Device Information

Purpose of collection:

To load the Site correctly, improve website performance, analyse customer behaviour, and optimise your shopping experience.

Source of collection:

Collected automatically when you access our Site using cookies, log files, web beacons, pixels, tags, and similar technologies.

Disclosure for a business purpose:

Shared with trusted service providers, including Shopify and analytics providers, where necessary to operate and improve our website.

Personal Information collected may include:

• Web browser type and version
• IP address
• Time zone
• Cookie information
• Pages viewed
• Products viewed
• Search terms
• How you interact with the Site

Order Information

When you make a purchase through our Site, we collect information required to process and fulfil your order.

Purpose of collection:

• To provide products and services to you
• To fulfil our contract with you
• To process payment information
• To arrange delivery
• To provide invoices and order confirmations
• To communicate with you about your order
• To screen orders for potential fraud or security risks
• To provide customer service

Source of collection:

Collected directly from you when you place an order.

Disclosure for a business purpose:

Shared with Shopify, payment providers, and delivery partners where necessary to complete your order.

Personal Information collected may include:

• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Payment information
• Order details

Payment information is processed securely by authorised payment providers. Easy Luggage does not store your full payment card details.

Customer Support Information

When you contact us for assistance, we may collect information required to respond to your enquiry and provide customer support.

Purpose of collection:

To answer questions, resolve problems, manage returns, and provide after-sales support.

Source of collection:

Collected directly from you when you contact Easy Luggage.

Disclosure for a business purpose:

Shared only with trusted service providers where necessary to provide support or resolve your request.

Personal Information collected may include:

• Name
• Email address
• Phone number
• Order information
• Any information you provide in your communication

Sharing Personal Information

We share your Personal Information only when necessary to provide our services, complete transactions, operate our website, or comply with legal obligations.

We may share your information with trusted service providers who assist us with our business operations.

Shopify

Our online store is powered by Shopify. Shopify processes Personal Information required to operate our online store, including checkout, payment processing, order management, security, and fraud prevention.

You can learn more about how Shopify uses your Personal Information here:

https://www.shopify.com/legal/privacy

Payment Providers

Payment information is processed securely by third-party payment providers. These providers process payments according to their own privacy policies and applicable data protection laws.

Delivery Partners

We may share your name, delivery address, and contact details with courier and shipping providers to ensure your order is delivered successfully.

Legal Requirements

We may disclose your Personal Information if required by law, regulation, legal process, court order, or where necessary to protect our rights, property, customers, or business operations.

Behavioural Advertising and Marketing

We may use Personal Information to provide relevant marketing communications, advertising, and offers that may be of interest to you.

Where required by law, we will request your consent before sending marketing communications.

Google Analytics

We use Google Analytics to help us understand how visitors use our website, improve website performance, and analyse customer behaviour.

Google may collect information through cookies and similar technologies. You can learn more about Google's privacy practices here:

https://policies.google.com/privacy

Advertising Partners

We may share information about your use of our Site, purchases, and interaction with advertisements with advertising partners.

This information may be collected through cookies or similar technologies, depending on your location and consent preferences.

Managing Advertising Preferences

You can control personalised advertising preferences through the following services:

• Google Ads Settings: https://adssettings.google.com/
• Facebook Advertising Preferences: https://www.facebook.com/settings/?tab=ads
• Digital Advertising Alliance: https://optout.aboutads.info/

Using Personal Information

We use your Personal Information to provide our services, including:

• Offering and selling products
• Processing payments
• Shipping and fulfilling orders
• Managing returns and refunds
• Providing customer support
• Improving our website and services
• Preventing fraud and security issues
• Sending marketing communications where permitted

Lawful Basis for Processing Personal Information

If you are located in the United Kingdom or European Economic Area (EEA), we process your Personal Information under the following lawful bases:

• Performance of a contract: Processing information necessary to complete your order and provide our services.
• Consent: Where you have provided permission for marketing communications or cookies.
• Legal obligations: Where we must process information to comply with applicable laws.
• Legitimate interests: Where processing is necessary to operate, improve, and protect our business, provided your rights are not overridden.

Retention of Personal Information

When you place an order through our Site, we retain your Personal Information for our records unless you request deletion where applicable.

We may retain information where necessary to:

• Meet legal and accounting requirements
• Prevent fraud
• Resolve disputes
• Provide customer support

Automatic Decision-Making

If you are located in the EEA, you have the right to object to processing based solely on automated decision-making, including profiling, where it has legal or significant effects on you.

Easy Luggage does not carry out fully automated decision-making that produces legal or significant effects using customer information.

Our service providers, including Shopify, may use limited automated systems for fraud prevention and security purposes.

Examples may include:

• Temporary blocking of IP addresses associated with repeated failed transactions.
• Temporary blocking of payment methods linked to suspected fraudulent activity.

Your Rights

Depending on where you live and applicable data protection laws, you may have certain rights regarding your Personal Information.

These rights may include:

• The right to access the Personal Information we hold about you
• The right to request correction of inaccurate or incomplete information
• The right to request deletion of your Personal Information
• The right to restrict or object to certain processing activities
• The right to withdraw consent where processing is based on consent
• The right to request a copy of your Personal Information in a portable format

To exercise any of these rights, please contact us using the details provided in the Contact section of this Privacy Policy.

UK GDPR Rights

If you are a resident of the United Kingdom, you have rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

You have the right to request access, correction, deletion, restriction, or objection to the processing of your Personal Information where applicable.

EU GDPR Rights

If you are a resident of the European Economic Area (EEA), you have rights under the General Data Protection Regulation (EU GDPR).

You may request access to your Personal Information, request correction, request deletion, object to processing, or request transfer of your data where applicable.

International Data Transfers

Your Personal Information may be processed outside the United Kingdom or the European Economic Area by trusted service providers.

Where information is transferred internationally, we ensure appropriate safeguards are in place to protect your Personal Information in accordance with applicable data protection laws.

Our ecommerce platform provider Shopify may process information in countries outside the UK and Europe. More information about Shopify’s privacy practices can be found here:

https://www.shopify.com/legal/privacy

Cookies

A cookie is a small text file stored on your computer or device when you visit our Site.

Cookies help us provide a better shopping experience by allowing our website to remember your preferences, understand how visitors use our Site, improve performance, and support marketing activities.

We may use the following types of cookies:

• Essential cookies: Required for the website to function, including shopping cart and checkout features.
• Performance and analytics cookies: Used to understand website usage and improve our services.
• Advertising cookies: Used to provide relevant advertisements where permitted.
• Social media cookies: Used where social media features are enabled.

Shopify Cookies

Our website uses Shopify cookies necessary for ecommerce functionality, including:

• Shopping cart management
• Checkout processing
• Customer account functions
• Security and fraud prevention
• Customer privacy preferences

Analytics Cookies

We may use analytics cookies, including Shopify Analytics and Google Analytics, to understand visitor behaviour and improve our website.

Managing Cookies

You can control and manage cookies through your browser settings.

Most browsers allow you to refuse or delete cookies. However, disabling cookies may affect certain features of our website, including checkout and shopping functions.

More information about managing cookies can be found at:

https://www.allaboutcookies.org/

Do Not Track

Some browsers provide a “Do Not Track” feature that allows you to request that websites do not track your online activity.

Because there is currently no consistent industry standard for responding to these signals, our Site does not currently respond differently to Do Not Track requests.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, legal requirements, or regulatory obligations.

Any updates will be posted on this page with a revised “Last updated” date.

Complaints

If you have concerns about how we handle your Personal Information, please contact us first so we can try to resolve your issue.

You also have the right to contact the relevant data protection authority.

For customers in the United Kingdom:

Information Commissioner's Office (ICO)
https://ico.org.uk/